Internet Marketing


Digital Marketing Strategy

Any business can create a website although a successful online business requires a digital marketing strategy. The benefits associated with such a strategy include knowing what the organisations online objectives are, a developed insight into the marketplace developed based on a thorough situational analysis, identification of competitive advantages and a deeper understanding of the resources required (Chaffey and Ellis-Chadwick, 2016). Continue reading “Digital Marketing Strategy”


The Dell Business Model

Dell incorporated has an early mover advantage into online sales of computers and laptops, in doing so creating a unique opportunity to offer a service unlike no other. Since the mid-1990’s Dell has been widely recognised for the success of operational objectives. The organisation focused on customisation, fast delivery, post purchase services and 24-hour response times (Baltzan, Lynch and Blakey, 2013:382). Continue reading “The Dell Business Model”

Online Customer Experience

Nowadays, online customers expect easy to use internet system with the little patience for errors or difficulty websites. An organisation must ensure that their website is user-friendly in every way. The diagram listed above depicts a framework for online customer experience. This incorporates nine initial areas that an online marketer must be aware of. Continue reading “Online Customer Experience”

Web 2.0 to 4.0

A number of different sources indicate multiple changes to the internet and as a result user experiences. The ultimate goal of internet marketing involves using these changes to effectively maximise potential reach for the marketer (Kambil, 2008). A number of key developments have been listed from 2.0, 2.3 3.0 and finally 4.0, prospects for developments up to 7.0 are currently being discussed. Some of these futuristic developments could involve virtual reality technology which marketers around the world will have to adapt to (Aghaei, Nematbakhsh and Farsani, 2012). Web 4.0 is the latest development for cyber interaction, a review of prior stages will help to develop an understanding of the major developments to this day. Continue reading “Web 2.0 to 4.0”

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